7 Articles

Digital Marketing

Digital Marketing

From Dive Instructor to SaaS Founder: Eliana Jordan’s No-Tech Success Story

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7 Min Read

Can You Start an IT Career from a Non-Tech Background? When we hear about successful tech entrepreneurs, we usually picture programmers who started coding in school. But Eliana Jordan’s (@eliana_jordan)…

Digital Marketing

SEO vs GEO 2025: The Complete Guide to AI-Driven Search Optimization

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9 Min Read

Generative Engine Optimization (GEO) is the practice of optimizing content to be cited by AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Unlike traditional SEO, which aims for…

Digital Marketing

Marketing Burnout Crisis 2025: Why 58% Feel Overwhelmed

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7 Min Read

At 3:17 AM, I stared at a blank screen. My coffee was cold, and my mind was empty. The campaign was due in five hours, and I couldn’t write a…

Digital Marketing

Influencer Marketing

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5 Min Read

Influencer Marketing Explained: Strategy, Trends, and AI in 2025 Explore what Influencer Marketing means in 2025, why it works, how to get started, and how AI is helping brands run…

Digital Marketing

Time Management for Startup Marketers: A Guide to Productivity Without Burnout

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7 Min Read

Are you spending most of your day on routine tasks instead of growing your business? Studies show that 80% of business owners and marketers focus on daily operations rather than…

Digital Marketing

10 Common Mistakes Beginner Digital Marketers Make (And How to Fix Them)

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7 Min Read

Digital marketing offers endless opportunities, but for beginners, it can feel like a maze of strategies, platforms, and metrics. Many new marketers dive in with enthusiasm, only to find themselves…

Digital Marketing

What is Digital Marketing?

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7 Min Read

Digital marketing has become a crucial component of a company’s overall marketing strategy within the last decade. It enables businesses to tailor their messages for specific audiences, thus marketing directly…