Serafima Osovitny is a Marketing Manager at Nova Express. Working with brands across the UK, EU, and US since 2018, she focuses on AI marketing, AI search visibility, content strategy, marketing automation, and AI-powered workflows. She writes practical, actionable guides for modern marketing teams looking to use AI more effectively across research, strategy, and execution.
Explore her work at serafima.digital and follow her on X: @OSerafimaA
You ask ChatGPT: “What’s the best CRM for a 10-person sales team?” Five seconds later, it names a brand, explains why it fits, and cites a source. No results page.…
If Google ranks you but AI never cites you, you’re invisible in a growing part of the buyer journey. GEO solves that. Generative Engine Optimization (GEO) is the practice of…
Most competitor analysis starts with competitors. That’s usually the wrong place to start. People rarely stay loyal to products that merely satisfy them. They stay loyal to products that reflect…
An AI marketing agent is not a chatbot. It researches, analyzes, and executes marketing tasks on its own. Without you prompting every step. Here’s exactly how it works. You’ve used…
Brand DNA is the documented foundation of your brand. Think of it as the operating system that guides every marketing decision, whether the work is done by an employee, a…
AEO vs. GEO vs. SEO: Explained for busy founders. One practical table, a 5- to 7-hour weekly plan, and zero fluff. Learn where to spend your time first in 2026.…
Running marketing solo and constantly behind? The problem isn’t time; it’s the system. Here’s the 4-loop solo marketing framework that removes 80% of weekly decisions. I used to think I…
This framework aligns with Google’s official guidance: optimizing for generative AI search is optimizing for the search experience and thus remains rooted in foundational SEO best practices. (Google Search Central).…
You’ve spent six figures on this launch. The landing page took four weeks. The ad creatives went through seven rounds of approval. You’re getting traffic. You’re not getting customers. Here’s…
You built a landing page. The design is clean, the copy sounds professional, and the offer is strong. You launch ads, and nothing happens. Clicks trickle in. Conversions stay flat.…