Serafima Osovitny is a Marketing Manager at Nova Express. Working with brands across the UK, EU, and US since 2018, she focuses on AI marketing, AI search visibility, content strategy, marketing automation, and AI-powered workflows. She writes practical, actionable guides for modern marketing teams looking to use AI more effectively across research, strategy, and execution.
Explore her work at serafima.digital and follow her on X: @OSerafimaA
Most marketers no longer need proof that AI can write a headline, summarize a report, or produce a first draft in minutes. The harder problem is everything that happens around…
A freelancer or solo service-based business posts on LinkedIn on Monday. Updates their Upwork profile on Tuesday. Sends four Fiverr proposals on Wednesday. By Friday, still nothing, and the conclusion…
You generated a hundred AI images for a campaign. Every one of them looked great until you examined the headline closely. Extra letters. A word that did not exist. A…
This is a 30-day plan for building an audience before your product exists. You’ll spend about five hours a week on it. By the end, you’ll have three articles that…
A buyer asks ChatGPT which tool to pick. Five seconds later, the answer quotes a two-year-old Reddit thread with 14 comments and ignores your 60-article blog and quarter-long whitepaper. Your…
A practical marketing audit for 2026: 15 questions across audience, content, channels, competitors, and metrics. Find the leaks in your strategy in one afternoon. No tools, no consultants required. A…
You ask ChatGPT: “What’s the best CRM for a 10-person sales team?” Five seconds later, it names a brand, explains why it fits, and cites a source. No results page.…
If Google ranks you but AI never cites you, you’re invisible in a growing part of the buyer journey. GEO solves that. Generative Engine Optimization (GEO) is the practice of…
Most competitor analysis starts with competitors. That’s usually the wrong place to start. People rarely stay loyal to products that merely satisfy them. They stay loyal to products that reflect…
An AI marketing agent is not a chatbot. It researches, analyzes, and executes marketing tasks on its own. Without you prompting every step. Here’s exactly how it works. You’ve used…