92 Articles

Serafima Osovitny

Serafima Osovitny is a Marketing Manager at Nova Express. Working with brands across the UK, EU, and US since 2018, she focuses on AI marketing, AI search visibility, content strategy, marketing automation, and AI-powered workflows. She writes practical, actionable guides for modern marketing teams looking to use AI more effectively across research, strategy, and execution. Explore her work at serafima.digital and follow her on X: @OSerafimaA

Email Marketing

Transactional vs Marketing Email in 2025: Key Differences, Strategies & Best Practices

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6 Min Read

Understanding the difference between transactional and marketing emails is essential for any business aiming to strengthen customer relationships and boost engagement. While both are delivered to inboxes, they serve fundamentally…

Digital Marketing

What is Digital Marketing?

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8 Min Read

Digital marketing has become a crucial component of a company’s overall marketing strategy within the last decade. It enables businesses to tailor their messages for specific audiences, thus marketing directly…