69 Articles

Serafima Osovitny

Serafima Osovitny is a marketing manager at Nova Express. Passionate about turning complex marketing tactics into simple, actionable guides, she shares insights about email marketing and e-commerce. Follow her on Twitter: @OSerafimaA.

Email Deliverability

Email Unsubscribe Best Practices: Why Easy Opt-Outs Improve Deliverability

4 Comments
4 Min Read

Here’s a counterintuitive truth: the easier you make it to unsubscribe, the better your email marketing performs. Most marketers fear the unsubscribe button. They shouldn’t. Simple unsubscribes don’t hurt your…

Email Marketing

Email Marketing Efficiency: Scale Smart Without Breaking the Bank

3 Comments
9 Min Read

If you’ve been in marketing for more than five minutes, you know this truth: The tools that got you to 1,000 subscribers won’t get you to 10,000. Not because they…

Digital Marketing

From Dive Instructor to SaaS Founder: Eliana Jordan’s No-Tech Success Story

0 Comments
7 Min Read

Can You Start an IT Career from a Non-Tech Background? When we hear about successful tech entrepreneurs, we usually picture programmers who started coding in school. But Eliana Jordan’s (@eliana_jordan)…

Email Marketing

Email Marketing Examples That Convert

3 Comments
7 Min Read

Email continues to be one of the most reliable marketing channels in 2025, but the way people engage with it has shifted. Consumers are quick to delete, skim, or ignore…

Email Marketing

Email Marketing Case Studies: 3 Small Business Wins + Templates

6 Comments
7 Min Read

Mike was three weeks away from closing his family bakery when he called us.His voice cracked over the phone as he said, “I’ve tried everything. Maybe it’s just not meant…

Email Marketing

11 David Ogilvy Email Rules That Still Work

5 Comments
6 Min Read

Your inbox is full of noise. But one email stands out: the one with a subject line so sharp it feels personal, a headline that promises something real, and copy…

Email Marketing

Halloween Email Campaign Ideas & Templates: Boost Your Open Rates

0 Comments
6 Min Read

Halloween is one of those moments when inboxes get crowded but opportunities spike. Shoppers are already in the mood to spend, and brands that show up with the right mix…

Email Marketing

The Preheader Tweak 90% of Marketers Miss (And How It Boosts Opens by 30%)

6 Comments
5 Min Read

You’ve spent countless hours on your email. A compelling subject line? Check. A strong offer? Done. A clean design? Perfect. But if your preheader is weak or missing, you’re leaving…

Email Marketing

Email-Safe Fonts: What Works and Why It Matters

3 Comments
5 Min Read

You spend hours perfecting an email. Fonts polished, branding sharp. Then you hit send, and in Outlook, it turns into Times New Roman. Your design breaks. Your message loses impact.…

Digital Marketing

SEO vs GEO: The Complete Guide to AI-Driven Search Optimization

9 Comments
9 Min Read

Generative Engine Optimization (GEO) is the practice of optimizing content to be cited by AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Unlike traditional SEO, which aims for…