41 Articles

Serafima Osovitny

Digital Marketing

4 Types of Email Marketing: Complete Strategy Guide

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6 Min Read

Not all emails are created equal, and your audience knows it. The 4 types of email marketing – promotional, transactional, behavioral, and informational – each serve different purposes for existing…

Digital Marketing

How to Craft a Winning Easter

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5 Min Read

How to Craft a Winning Easter Email Campaign with Interactive Elements in 2025 Think Easter emails are all pastel colors and promo codes? Think again! To truly stand out in…

Digital Marketing

What is a Sales Funnel?

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6 Min Read

If your website gets traffic but no one’s buying, the problem isn’t the product – it’s the process. A sales funnel helps you turn interest into action by leading potential…

Digital Marketing

6 Email Copywriting Formulas That Convert (2025)

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6 Min Read

Ever stared at a blank screen wondering how to start an email that actually gets results? You are not alone. Writing emails that drive clicks, sales, or replies is tough,…

Digital Marketing

Emotions in Email Marketing

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5 Min Read

Have you ever clicked on an email because it made you feel curious, excited, or maybe even inspired? That emotional pull is no accident. Studies show emotions heavily influence our…

Digital Marketing

6 Common Email Marketing Mistakes Hurting Your Sales and How to Fix Them

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7 Min Read

Email marketing is a powerhouse for driving sales, but even minor mistakes can tank your results. If your emails aren’t getting opened, reaching the inbox, or driving clicks, small missteps…

Email Fundamentals

Time Management

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7 Min Read

Are you spending most of your day on routine tasks instead of growing your business? Studies show that 80% of business owners and marketers focus on daily operations rather than…

Digital Marketing

How to Write Subject Lines That Get Opened

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6 Min Read

Your subject line is the first (and sometimes only) chance to grab someone’s attention. With inboxes overflowing and algorithms filtering out low-engagement emails, a weak subject line can cost you…

Digital Marketing

How to Increase Open Rates in Email Marketing

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6 Min Read

Why aren’t people opening your emails? You put in the work, craft the perfect message, and hit send, only to see low open rates and little engagement. With inboxes overflowing…

Email Deliverability

Data Privacy and Security in Email Marketing in 2025

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8 Min Read

A single data breach can make headlines, trigger lawsuits, and send customers running. That’s why email security is about more than protecting data; it’s about safeguarding your reputation. With consumers…