Serafima Osovitny is a Marketing Manager at Nova Express. Working with brands across the UK, EU, and US since 2018, she focuses on AI marketing, AI search visibility, content strategy, marketing automation, and AI-powered workflows. She writes practical, actionable guides for modern marketing teams looking to use AI more effectively across research, strategy, and execution.
Explore her work at serafima.digital and follow her on X: @OSerafimaA
Christmas Email Marketing – Top Email Templates, Subject Lines & Strategy Guide What makes a Christmas email campaign stand out in 2025 when every brand is fighting for the same…
Let me tell you a secret I’ve seen at dozens of companies: you’re overpaying for email by 14x and don’t even know it. Many capable companies pay $300 to $350…
Why Your “Thank You” Email Destroys Customer Trust in Just 10 Seconds You invested $12 to acquire that subscriber. They opened your welcome email, received a thank you, and then…
What if the success of your Black Friday campaign had less to do with your offer and more to do with your audience? The truth is, email marketing works best…
Email Warm Up Guide: 4 Weeks to 90% Inbox Placement. Last month, a SaaS founder sent me a screenshot. His campaign dashboard read: 12,000 emails sent, 40% Inbox Placement, 5%…
You’ve got three clients. One targets German tourists. Another needs Spanish for Miami’s growing expat community. The third is launching in Quebec and requires French. It seems simple, doesn’t it?…
It’s time to face the truth: you are spending hours building email campaigns that should take minutes. While you are battling with Outlook rendering and struggling with mobile responsiveness, your…
Here’s a counterintuitive truth: the easier you make it to unsubscribe, the better your email marketing performs. Most marketers fear the unsubscribe button. They shouldn’t. Simple unsubscribes don’t hurt your…
If you’ve been in marketing for more than five minutes, you know this truth: The tools that got you to 1,000 subscribers won’t get you to 10,000. Not because they…
Can You Start an IT Career from a Non-Tech Background? When we hear about successful tech entrepreneurs, we usually picture programmers who started coding in school. But Eliana Jordan’s (@eliana_jordan)…