63 Articles

Serafima Osovitny

Serafima Osovitny is a marketing manager at Nova Express. Passionate about turning complex marketing tactics into simple, actionable guides, she shares insights about email marketing and e-commerce. Follow her on Twitter: @OSerafimaA.

Email Deliverability

Data Privacy and Security in Email Marketing

1 Comment
8 Min Read

A single data breach can make headlines, trigger lawsuits, and send customers running. That’s why email security is about more than protecting data; it’s about safeguarding your reputation. With consumers…

Email Marketing

Crafting High-Converting CTAs: Tailored Strategies for B2B, B2C, and Startups

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7 Min Read

You may or may not realize this, but a weak call to action (CTA) is the fastest way to lose potential customers. Whether it’s a signup button, a free trial…

Digital Marketing

10 Common Mistakes Beginner Digital Marketers Make (And How to Fix Them)

3 Comments
8 Min Read

Digital marketing offers endless opportunities, but for beginners, it can feel like a maze of strategies, platforms, and metrics. Many new marketers dive in with enthusiasm, only to find themselves…

Email Marketing

The Best Times to Send Emails Based on Your Audience

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6 Min Read

You’ve spent time crafting the perfect email with an engaging subject line, compelling content, and a strong CTA, but if you send it at the wrong time, it may never…

Email Marketing

Email Segmentation: Why It’s Key to Higher Open Rates

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6 Min Read

Marketers often wonder why their email campaigns fail to capture attention. The answer is usually simple: relevance. Generic, one-size-fits-all emails rarely stand out in today’s overcrowded inboxes. This is where…

Email Marketing

The Power of Personalization in Email Marketing

2 Comments
7 Min Read

Imagine opening your inbox and seeing an email that feels like it was written just for you. It mentions your name, highlights products you’ve been eyeing, and even offers a…

Email Fundamentals

How to Build an Email List from Scratch

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7 Min Read

Building an email list is one of the most effective ways to grow your business or personal brand. Whether you’re a small business owner, a freelancer, or someone starting a…

Email Fundamentals

What Is Spam?

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6 Min Read

Have you ever opened your inbox and found it flooded with unwanted emails offering questionable deals, miracle cures, or fake job offers? You’re not alone. These unsolicited messages are called…

Email Marketing

What is Email Marketing?

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6 Min Read

Email marketing is a cost-effective and profitable direct marketing channel. It’s said that for every $1 spent on email marketing, the average return is $42. This figure alone should be…

Email Marketing

What Is A Newsletter?

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6 Min Read

If you were to ask digital marketers about their most significant assets, many would place a newsletter at the top of their list. But what is a newsletter, and how…