Email Segmentation
Email Segmentation: Why It’s Key to Higher Open Rates Marketers often wonder why their email campaigns fail to capture attention. The answer is usually simple: relevance. Generic, one-size-fits-all emails rarely…
The Power of Personalization
The Power of Personalization in Email Marketing Imagine opening your inbox and seeing an email that feels like it was written just for you. It mentions your name, highlights products…
Never Buy an Email List! Never Means Never!
Are you considering buying an email list? Sounds super simple, right? You simply buy a list of email addresses and begin sending marketing emails to people. However, the issue is…
Transactional Emails vs Marketing Emails
There’s no doubt you’ve heard someone explain why you should separate transactional and marketing emails. But what’s the difference, and what qualifies an email to get separated? Today, we’ll talk…
What is Digital Marketing?
Digital marketing has become a crucial component of a company’s overall marketing strategy within the last decade. It enables businesses to tailor their messages for specific audiences, thus marketing directly…