Email Marketing via Amazon SES
What is Amazon SES? Amazon SES is a powerful and affordable email service capable of handling large-scale email communications. Its scalability, reliable deliverability, and strong integration features make it an…
What is Amazon SES?
Amazon Simple Email Service (Amazon SES) is a cloud-based email sending service designed to help businesses and developers send marketing, transactional, and notification emails at scale. Part of the broader…
What is Email Marketing?
Email marketing is a cost-effective and profitable direct marketing channel. It’s said that for every $1 spent on email marketing, the average return is $42. This figure alone should be…
What Is A Newsletter?
If you were to ask digital marketers about their most significant assets, many would place a newsletter at the top of their list. But what is a newsletter, and how…
Never Buy an Email List! Never Means Never!
Are you considering buying an email list? Sounds super simple, right? You simply buy a list of email addresses and begin sending marketing emails to people. However, the issue is…
Transactional vs Marketing Email in 2025: Key Differences, Strategies & Best Practices
Understanding the difference between transactional and marketing emails is essential for any business aiming to strengthen customer relationships and boost engagement. While both are delivered to inboxes, they serve fundamentally…
What is Digital Marketing?
Digital marketing has become a crucial component of a company’s overall marketing strategy within the last decade. It enables businesses to tailor their messages for specific audiences, thus marketing directly…