Email Segmentation
Email Segmentation: Why It’s Key to Higher Open Rates Marketers often wonder why their email campaigns fail to capture attention. The answer is usually simple: relevance. Generic, one-size-fits-all emails rarely…
The Power of Personalization
The Power of Personalization in Email Marketing Imagine opening your inbox and seeing an email that feels like it was written just for you. It mentions your name, highlights products…
How to Build an Email List
How to Build an Email List from Scratch Building an email list is one of the most effective ways to grow your business or personal brand. Whether you’re a small…
What Is Spam?
Have you ever opened your inbox and found it flooded with unwanted emails offering questionable deals, miracle cures, or fake job offers? You’re not alone. These unsolicited messages are called…
Email Marketing via Amazon SES
What is Amazon SES? Amazon SES is a powerful and affordable email service capable of handling large-scale email communications. Its scalability, reliable deliverability, and strong integration features make it an…
What is Amazon SES?
Amazon Simple Email Service (Amazon SES) is a cloud-based email sending service designed to help businesses and developers send marketing, transactional, and notification emails at scale. Part of the broader…
What is Email Marketing?
Email marketing is a cost-effective and profitable direct marketing channel. It’s said that for every $1 spent on email marketing, the average return is $42. This figure alone should be…
What Is A Newsletter?
If you were to ask digital marketers about their most significant assets, many would place a newsletter at the top of their list. But what is a newsletter, and how…
Never Buy an Email List! Never Means Never!
Are you considering buying an email list? Sounds super simple, right? You simply buy a list of email addresses and begin sending marketing emails to people. However, the issue is…
Transactional Emails vs Marketing Emails
There’s no doubt you’ve heard someone explain why you should separate transactional and marketing emails. But what’s the difference, and what qualifies an email to get separated? Today, we’ll talk…