Serafima Osovitny

Your subject line is the first (and sometimes only) chance to grab someone’s attention. With inboxes overflowing and algorithms filtering out low-engagement emails, a weak subject line can cost you…

Why aren’t people opening your emails? You put in the work, craft the perfect message, and hit send, only to see low open rates and little engagement. With inboxes overflowing…

You may or may not realize this, but a weak call to action (CTA) is the fastest way to lose potential customers. Whether it’s a signup button, a free trial…

Marketers often wonder why their email campaigns fail to capture attention. The answer is usually simple: relevance. Generic, one-size-fits-all emails rarely stand out in today’s overcrowded inboxes. This is where…