If you’re a marketing agency, freelance email specialist, or consultant juggling campaigns for multiple clients, you know how messy things can get. Mixing lists, templates, or reports is not just frustrating — it’s risky.
That’s why at Nova Express, we’re excited to introduce our latest feature: Subaccounts — built specifically for marketers like you who manage several clients under one roof.
What Are Subaccounts?
Subaccounts let you create separate, isolated workspaces for each of your clients — all within your main account. Each subaccount has its own:
- Contact lists
- Campaigns
- Templates
- Reports
- Settings and branding
Think of them like mini-accounts, purpose-built to keep everything clean and secure.

Why Marketers Love Subaccounts
Here’s how subaccounts change the game:
✅ No More Cross-Client Confusion
Switch between client workspaces without fear of sending the wrong email to the wrong list.
✅ Client-Specific Reporting
Get clear analytics for each client — no manual filtering, no spreadsheets, just ready-to-share reports.
✅ Templating Made Easy
Organize templates, automations, and assets by client. Never accidentally overwrite or reuse the wrong one.
✅ Permissions & Control
Assign team members to specific subaccounts only. Your client data stays private and compartmentalized.
Use Case: A Day in the Life
Let’s say you’re handling three clients: a fitness brand, a clothing store, and a local restaurant. With subaccounts, you can:
- Send Monday’s newsletter for the fitness brand
- Schedule promo emails for the restaurant
- Set up abandoned cart automation for the clothing store
…all without switching platforms, logging in and out, or worrying about overlapping contacts.
Ready to Get Organized?
Subaccounts are available now in Nova Express for all paid plans. Whether you manage 2 clients or 200, this is the feature that will make your workflow smarter, faster, and more secure.
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