Choosing the right email marketing platform can be tricky, especially when it comes to pricing. Most tools fall into two key billing models:
1. Contacts-Based Pricing
You pay according to how many contacts are stored in your account, regardless of how often you email them.
Popular Platforms:
- Mailchimp
- Constant Contact
- Campaign Monitor
Example: Mailchimp
- Free plan: 500 contacts, 1,000 emails/month
- Paid plans start at ~$13/month for 500–1,500 contacts
- Includes templates, automations, analytics, and reporting
| Provider | 5,000 Contacts/month | Plan Name |
|---|---|---|
| MailerLite | $39 | Growing Business |
| Kit (ConvertKit) | $79 | Creator Pro |
| AWeber | $90 | Plus |
| GetResponse | $95 | Starter |
| Campaign Monitor | $99 | Essentials |
| Mailchimp | $100 | Standard |
| Constant Contact | $110 | Standard |
2. Send-Based Pricing
You pay based on how many emails you send—not how many contacts you store. This model focuses on email volume.
Popular Platforms:
- Brevo
- Mailjet
- SendGrid
Example: Brevo
- Free plan: 300 emails/day (~9,000/month)
- Paid plans start at $9 for 5,000 emails/month
- Pricing scales with email volume—not contacts
| Provider | Price per 1,000 Emails | Notes |
|---|---|---|
| Amazon SES | $0.10 | Pay-as-you-go; lowest tier pricing |
| Mailgun | $1.10 – $1.80 | Scale plan: $1.10/1K; Basic plan: $1.80/1K |
| Brevo | $1.2 – $1.80 | Starter ≈ $1.80/1K; Business ≈ $1.30/1K |
| Mailjet | $1.35 – $2.24 | Pricing varies by plan and overage tier |
| SendGrid | $2.50 | Essentials plan: $19.95/mo (50k emails) |
Final Tip
Before choosing a pricing model, consider your email volume, contact list size, and the features you need. Nova Express simplifies email marketing with unlimited contacts and email sends for a flat $20/month. Learn more at novaexpress.ai.
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