Subaccounts – Made for Marketers Who Manage Multiple Clients

If you’re a marketing agency, freelance email specialist, or consultant juggling campaigns for multiple clients, you know how messy things can get. Mixing lists, templates, or reports is not just frustrating — it’s risky. That’s why scaling your email marketing efficiently requires the right infrastructure from day one.

That’s why at Nova Express, we’re excited to introduce our latest feature: Subaccounts — built specifically for marketers like you who manage several clients under one roof.

What Are Subaccounts?

Subaccounts let you create separate, isolated workspaces for each of your clients — all within your main account. Each subaccount has its own:

• Contact lists
• Campaigns
• Templates
• Reports
• Settings and branding

Think of them like mini-accounts, purpose-built to keep everything clean and secure.

Why Marketers Love Subaccounts

Here’s how subaccounts change the game:

✅ No More Cross-Client Confusion
Switch between client workspaces without fear of sending the wrong email to the wrong list.

✅ Client-Specific Reporting
Get clear analytics for each client — no manual filtering, no spreadsheets, just ready-to-share reports. Show your clients real results with proven email marketing examples and best practices that drive conversions.

✅ Templating Made Easy
Organize templates, automations, and assets by client. Never accidentally overwrite or reuse the wrong one. Build a library of 250+ professional email templates that you can customize for each client’s brand in minutes.

✅ Permissions & Control
Assign team members to specific subaccounts only. Your client data stays private and compartmentalized.

Use Case: A Day in the Life

Let’s say you’re handling three clients: a fitness brand, a clothing store, and a local restaurant. With subaccounts, you can:

• Send Monday’s newsletter for the fitness brand
• Schedule promo emails for the restaurant
• Set up abandoned cart automation for the clothing store

Each client gets a professional setup from the start. Use our step-by-step guide to launching your first email campaign to onboard new clients quickly and efficiently.

…all without switching platforms, logging in and out, or worrying about overlapping contacts. And if you work with international clients, you can create multilingual campaigns in 21 languages, all from the same dashboard.

Ready to Get Organized?

Subaccounts are available now in Nova Express for all paid plans. Whether you manage 2 clients or 200, this is the feature that will make your workflow smarter, faster, and more secure.

Building a successful agency starts with the right foundation. Learn how to build email lists from scratch for each new client and set them up for long-term success.