The Best Times to Send Emails Based on Your Audience
You’ve spent time crafting the perfect email with an engaging subject line, compelling content, and a strong CTA, but if you send it at the wrong time, it may never…
Email Segmentation: Why It’s Key to Higher Open Rates
Marketers often wonder why their email campaigns fail to capture attention. The answer is usually simple: relevance. Generic, one-size-fits-all emails rarely stand out in today’s overcrowded inboxes. This is where…
The Power of Personalization in Email Marketing
Imagine opening your inbox and seeing an email that feels like it was written just for you. It mentions your name, highlights products you’ve been eyeing, and even offers a…
What is Email Marketing?
Email marketing is a cost-effective and profitable direct marketing channel. It’s said that for every $1 spent on email marketing, the average return is $42. This figure alone should be…
What Is A Newsletter?
If you were to ask digital marketers about their most significant assets, many would place a newsletter at the top of their list. But what is a newsletter, and how…
Transactional vs Marketing Email in 2025: Key Differences, Strategies & Best Practices
Understanding the difference between transactional and marketing emails is essential for any business aiming to strengthen customer relationships and boost engagement. While both are delivered to inboxes, they serve fundamentally…